Entries by Brian Keegan

The Art of Leasing Incentives in Commercial Real Estate

Most property owners can simply put up a leasing sign, post a listing online, and wait for the phone to ring. However, many owners want to differentiate their property from the competition, and that’s why they look to their agents to creatively market their property and attract activity to the listing. One way we do […]


Lease vs. Purchase: Navigating the Nuances

As Mark Twain once wrote, ‘Buy land, they’re not making it anymore.’ It seems easy enough, right? However, current interest rates in today’s financing environment have many businesses choosing to lease commercial property without giving consideration to purchasing. Nevertheless, purchasing a building can offer many advantages for a business that can be worthwhile. One benefit […]

Economic Overview

Santa Rosa is the largest city between Portland and San Francisco with an estimated population of 175,000. It serves as the county seat for Sonoma County which is known worldwide as a leading wine region and has become a major player in the up and coming craft beer industry. Along with the agriculture the region […]


Entitlements Affect Development

When looking to understand a property’s allowable land uses and zoning we look to the City or County zoning code and zoning map.  These give us an idea of what uses are currently permitted at a property, which uses are not permitted, and which uses require a minor or conditional use permit.  It provides a […]

Office Sales Trends

The current median sales price for office space in Santa Rosa is approximately $197 per foot. Though this quarter has seen a 1% increase from the previous quarter, it is still a 3.3% decrease from last year’s prices. This information shows us that it is still a great time for groups looking to purchase in […]

On Site Parking

Cities that are flexible with parking ordinances are attractive to business and jobs.  For instance, the City of Santa Rosa’s parking requirements are as follow: Office: 4 parking spaces per 1,000 square feet Medical Office: 3.3/1000 for clinic, lab or urgent care and 5/1000 for doctors’ office. These requirements are for on site parking.  Many […]